Deliverability is not a setting you flip on send day. It is domain proof, list hygiene, and a readiness check that happens while you still have time to fix the from address.
Authenticate the domain first
Add the sending domain, then complete SPF, DKIM, and DMARC. Until those records pass, inbox providers treat the message as unverified. LeadHunting keeps that status next to campaign setup so you do not discover a fail after 2,000 sends.
Readiness before launch
- Confirm the from address matches an authenticated domain.
- Review bounce and list quality before you pick the audience.
- Use campaign readiness so subject, list, and auth sit in one view.
Growth and Pro unlock more bounce and engagement tools. Starter still includes basic deliverability and domain authentication, which is enough to send cleanly while the list is small.